Our vision, purpose and values

Our vision

We want everyone to succeed in a Hartlepool that is ambitious, caring and full of opportunities.

It’ll be a bright future built on our maritime heritage, resilient spirit, and new ideas. A town that’s alive with potential; where our people are empowered and our story is shared with pride. 

As a council, we aim to be trusted for our bold plans, strong teamwork and clear focus on our community.

Our purpose

We exist to make Hartlepool a great place to live, work, visit and grow.

We do this by:

  • being driven by ambition
  • grounded in care
  • united through teamwork

Together, we are shaping a brighter future for Hartlepool.

Our values

Ambition icon - mountain with flag in the peakCare icon - Heart shapeTeamwork icon - 2 block figures joint together

Our values guide how we work, how we treat people, and how we make decisions every day.

Ambition Mountain icon with flag in peak

We are driven to create a better tomorrow for Hartlepool.

This means we:

  • recognise the potential of our people and place
  • deliver efficient services that are fit for purpose
  • embrace innovation and challenge ourselves to improve

Care Heart icon

We genuinely care about Hartlepool and the people who live and work here.

This means we:

  • put our community at the heart of everything we do
  • are inclusive, respectful and fair
  • act with compassion and integrity in everything we do

Teamwork 2 block figures joined together

We work together to deliver the best possible services.

This means we:

  • work effectively with our partner agencies to deliver transformational partnerships
  • collectively work to deliver our vision for Hartlepool
  • keep our stakeholders informed and engaged

Our tone of voice

How we communicate matters just as much as what we say.

When we speak to residents, partners and colleagues, we aim to be:

Authentic:

  • genuine, honest and real - speaking sincerely from the heart without embellishment

Positive:

  • warm, confident and energetic - encouraging and uplifting, speaking with optimism and hope

Clear:

  • straightforward, clear and concrete - precise and umambiguous, easy to understand and jargon‑free