400-600-600 campaign to help adults tackle ‘calorie creep’Published Thursday, 22nd March 2018
Public Health England is hoping to to help people tackle the ‘calorie creep’ that sees 66.3% of adults in the North East overweight or obese.
The new campaign provides adults with a simple tip to help them make healthier choices while out and about – aim for 400-600-600. That’s around 400 calories for breakfast, 600 for lunch and 600 for dinner, plus a couple of healthier snacks and drinks in-between.
Major retailers – including Greggs, McDonalds, Starbucks and Subway – will provide a range of options to help shoppers find 400 and 600 calorie meals. This will make healthier choices easier for their millions of customers across the UK.
Dr Alison Tedstone, chief nutritionist at PHE, said: “It’s clear that excess calories are driving weight gain for many. Busy lives and too much food mean we’re often eating more food than we realise – especially when we’re grabbing food out and about. This can have a significant impact on our waistlines and our health.
“The 400-600-600 tip can help people make healthier choices when eating and drinking on the go. It’s encouraging to see major high street companies promoting lower calorie options and we hope more will follow suit.”