Active Hartlepool launched

It replaces Get Hartlepool Active and aims to inspire people to lead more active and healthier lifestyles.

The new brand encompasses Mill House Leisure Centre, Headland Sports Centre, Brierton Sports Centre, Summerhill Country Park, Carlton Adventure, the authority’s grassed sports pitches, the Participation Team and the Family Time project. Active Hartlepool will also include the new Summerhill Cycling Hub and proposed Highlight leisure centre.

Ian Gardiner, Head of Service – Active and Creative Hartlepool, said: “We felt there was a need to refresh the previous brand, by making it appealing, vibrant and current. We are delighted with the results.

“Active Hartlepool is all about everyone in the team coming together to work with the community of Hartlepool to help local residents to enjoy the significant health and wellbeing benefits of being more active.

“Our vision for the future is to ensure that everyone in Hartlepool is able to lead an active lifestyle and we will work towards this to deliver our mission every day, to place customers at the heart of everything we do, inspire people to be more active and to use sport and physical activity to improve our communities.”

As part of the rebrand, a vibrant, new moving logo has been created. It is made up of various shapes and colours which come together as one.

Mr Gardiner added: “This logo represents the opportunity for all people from across the community of Hartlepool, in addition to our team and partners, to come together with a purpose, to support and enable everyone to lead and enjoy an active lifestyle.”

For more information about sport and physical activity in Hartlepool visit www.activehartlepool.co.uk